Steps to Manage Domestic Waste Responsibly. free essay sample

Nowadays, the generation of domestic waste which is increasing from days to days has become a serious problem for our country, Malaysia. The rapid development of our country and rapid growth of population in our country have caused the problem of increasing domestic waste. It is due to the rapid development of industrial sector in our country, industrial sector has created more and more industrial waste and domestic waste during the industrial process. Due to this reason, our country has to face with the challenge of domestic waste problem in our country. There was once a study that showed that the generation of domestic waste in our country has been increasing from days to days. Besides, it also showed that each Malaysian produced an average of 0. 8 kilogram of rubbish everyday in usual life. Nowadays, Malaysian produce 19 000 tonne of domestic waste everyday and the amount of domestic waste is predicted to be increased to 30 000 tonne on 2020. We will write a custom essay sample on Steps to Manage Domestic Waste Responsibly. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Let us imagine the situation if there was 10 000 tonne of rubbish has been produced everyday in our country and we did not carry out the management of domestic waste responsibly. Doubtlessly , our country would be fulled with the rubbish if we do not carry out the management of domestic waste effectively and responsibly. Do you understand the definition of the domestic waste? Domestic waste is the waste which is produced through our usual life and it is also known as household waste. Next, domestic waste is the factory waste such as oil, toxic waste, factory waste and etc. Domestic waste can be categorized into 2 groups. First group is organic waste while the second group is inorganic waste. The examples of organic waste are food waste, papers, textiles, rubber, wood and farm waste while glass , tin, aluminum , metal and plastic are the examples for inorganic waste. There are some domestic waste contain toxic substances and the toxic wastes will give negative impacts to humans and affect the environment. Before I explain about the steps to manage the domestic waste responsibly, I would like to explain the reasons of why we must carry out the management of domestic waste responsibly. First and foremost, we have to carry out the management of domestic waste responsibly because lots of problem and negative effect will appear and thus ruin the environment and living things in the earth if the management of the domestic waste has been carried out irresponsibly. The increasing domestic waste production has caused landfill problem and environment pollution. As an example, there are some irresponsible people who throw domestic waste into water sources like rivers. The irresponsible and irrational way has caused the rivers become more shallow and the rivers flow will be affected. During raining season, floods will occur more easily in the shallow rivers as the rivers cannot accommodate the big amount of rain water. Besides, the domestic wastes pollute the rivers and then threaten the aquatic life in the rivers such as fishes. Next, there are some people manage domestic wastes through the way of open burning. Open burning of domestic wastes pollutes the air, because it will release poisonous gases which are unhealthy for all the living things. Moreover, domestic wastes such as carbon dioxide, nitrogen dioxide and sulphur may cause soil pollution if the wastes are left on the lands. The domestic wastes will cause the soil to become infertility and the soil is no longer suitable for the growth of plants. The polluted soil is not suitable for agriculture uses because the toxic substances contained in the soil will harm the plants and other living things which live in that area. Next, the disposal of domestic waste can cause the formation of acid rains. When the sulphur dioxide and nitrogen oxide in the domestic wastes have been released into the air, these gases have reacted with water vapour in the atmosphere and thus form sulphuric acids and nitric acids. Acid rains is harmful and it kills plants and aquatic life. This paragraph has clearly showed that the irresponsible disposal and management of domestic waste disrupt the nature balance of ecosystem and cause a lot of problem. To avoid all the problems and negative effects that have been mentioned above from occurring, authorities has set up a Strategic Plan for Solid Waste Management (Pelan Strategik Pengurusan Sisa Pepejal Kebangsaan in Malay). Through the plan, more landfills have been built to manage the domestic waste. Besides, more transfer stations which are well equipped with the complete system have been built to save times and energy in colleting the domestic waste. The authorities gives priority to the ways which can reduce the domestic waste in our country. The authorities carries out inspection regularly to ensure that the management of domestic waste is carried out responsibly and completely. Besides, the government also set up two separate entities, namely National Solid Waste Management Department (Jabatan Pengurusan Sisa Pepejal Negara in Malay), as the regulatory and policy making body and Solid Waste Management and Public Cleansing (Perbadanan Pengurusan Sisa Pepejal dan Pembersihan Awam in Malay) as the executing agencies in managing the domestic waste and industrial solid waste in our country. Lastly, the authorities will make sure that the companies and contractors of domestic waste management carry out the management of domestic waste responsibly. They will make sure that only the responsible companies and contractors can get licenses for domestic waste management. Moreover, recycling of recyclable domestic waste is one of the suitable ways to manage domestic waste. Examples of recyclable domestic waste are papers, tin, aluminum and etc. Recycling of domestic wastes actually has been practiced by other developed countries like Japan and Taiwan, but the idea of recycling still new at Malaysia and not many people know its benefits. Recycling rate in developing countries like Malaysia is 5 percent , while the recycling rate in developed countries such as Japan has reached more than 40 percent. So that, we should take the good example from other countries and practice the habit of recycling in our daily life. Wastes like old newspaper can be reprocessed into papers and tissue papers, while used water bottles can be reprocessed to fill drinking water. Recycling of domestic waste not only can reduce the domestic waste produced, it can also reduce the effect of waste pollution to the environment. By reducing the amount of waste produced, management cost of domestic waste will be cut down. Next, more landfills can be used for other purpose such as construction. The statements mentioned above have clearly showed that recycling is the responsible way for management of domestic waste, because it will not cause any negative effect to the environment. In addition, technologies of thermal treatment has been used in our country to manage domestic waste. Our country uses thermal treatment in managing domestic waste because it is based on the concept of recycling and able to solve the problems that are related to landfills problem. Environment friendly plants have been used to dispose the domestic waste produced. The process will not release furan or dioxin. Besides, the process generates energy from the domestic waste and do not release any unpleasant smell during the process. Incinerators have been used in the process to manage the domestic waste effectively and responsibly. The combustion of waste by using incinerator involves the degeneration of waste through oxidation. The process can reduce the amount of domestic waste and the reduction in the amount of waste is 90 percent while the weight will be reduced to 75 percent. The combustion process can be used to process many types of waste such as industrial waste and toxic waste. The waste will be modified into carbon monoxide, carbon dioxide, water and ash through the combustion process. Besides, the process is an oxidation process which uses the high temperature to change the organic waste and flammable waste into inorganic waste and nonflammable waste. The process gives the significant effect in reducing the capacity and the weight of domestic waste and it can be used to process the waste that can’t be recycled, reused or disposed in landfills. This paragraph has showed the importances of incinerators in managing domestic waste responsibly and effectively. The following step to manage domestic waste is composting. Composting is a nature way in decomposing the organic waste such as food waste and farm waste. During the process, microorganisms react with organic substance in wastes. The process is known as composting and the final product is compost fertilizer, the compost fertilizer is used for the growth of plants. Besides, the process of composting can make use of food waste and farm waste instead of disposing them in landfills. There was once a study showed that the domestic waste which is produced in developing countries is more suitable for composting if compared to other advanced countries. It is because the domestic waste of developing countries contains more organic substances. Although composting is an effective way in managing domestic waste, but not all the domestic waste can be processed through composting. Only the organic wastes such as food wastes and farm wastes can be processed into compost fertilizer. The above statements have explained that composting can manage the domestic waste responsibly and effectively. Moreover, we do not need to provide a large sums of money in composting of domestic waste and it is easy to be carried out in our usual life. In addition, the step of domestic waste management is based on 3R concept . The 3R concept is reduce, reuse and recycle. Since I have explained the recycling of domestic waste in the fourth paragraph, so that I will continue my explanation about reduce and reuse. Reduce and reuse are actually the suitable ways in managing the domestic waste in our daily life. Reduce means reducing the production of domestic waste in our daily life. For example, reducing the usage of plastic bags can reduce the production of domestic wastes. Next, reuse means reusing the wastes for other purposes. For example, water bottle can be reused as a pencil box. Since the 3R concept is able to manage domestic waste effectively, thus it should be practiced by all of us in our daily life. The good habit of recycle, reuse and reduce should be practiced by our young generation since they are still young, so that 3R concept can be carried out successfully in managing domestic waste and solve all the problems that are related to domestic waste. In the nutshell, many problems and negative effects will appear if the domestic waste management is not carried out effectively and responsibly. We should know that the domestic waste problems are complicated problems and they are extremely important for our country. Let us imagine the situation if the authorities do not manage domestic waste responsibly, what would happen to our country which is clean and beautiful now? The cleanliness and image of our country would be affected for sure. Thus, authorities has to carry out all the effective ways in managing domestic waste responsibly before the serious problems arise. However, all of us must realize that the task of managing domestic waste is not only the responsibility of government and authorities, the responsibility lies on the shoulder of all parties like government and non- government parties (NGO). All parties should cooperate with each other in managing the domestic waste responsibly and strike hard to solve any domestic waste problem. As a responsible citizen, what we should do is support our government’ s effort in managing of domestic waste to make sure our country is always clean and free from any domestic waste problems.

The Intentions of Wm. Garrison essays

The Intentions of Wm. Garrison essays When an author decides to compose a piece of literature, the author usually has a purpose in mind for that piece of work. Whether it is meant to be for entertainment or to get a point across to the reader, the author wishes to reach the reader in some way. The preface of a piece of literature can sometimes be just as important as the story itself. The preface is often used to introduce the story ahead. However, the author of the preface may also have an alternative motive. Such is the case with the preface written by William Lloyd Garrison in Narrative of the Life of Frederick Douglass, an American Slave. Garrison is in no way objective in writing the preface. Garrison uses this opportunity to put forth his views on slavery to persuade the reader to support the anti-slavery cause. While Douglass is simply stating facts about slave life, Garrison is expressing his anti-slavery views to influence the reader. Frederick Douglass wrote his narrative with the goal of exposing the life of a slave, namely himself. Through his shocking account of slave life, Douglass hopes that the reader will change their views toward slavery and help in the fight to end slavery. Throughout the narrative, Douglass gives details to the life he lives and explains to the reader the way a slave is treated and the way they are expected to live. First of all, slaves are separated from their mother at birth by their owners (Douglass, 48). This is done to break them down emotionally and eliminate their sense of family. Without knowing who ones mother or father is, the only person a slave knows to take orders from is their owner. They have no sense of heritage because they only know about being a slave. This is all part of the owners plan to keep the slaves ignorant (47). Slaves are given little food to live on for the month and clothing to wear for the year. It is not uncommon for children to go hungry or w alk around naked (54). Slave...

Mysticeti Definition and Facts

Mysticeti Definition and Facts Mysticeti refers to the baleen whales - whales that have a filtering system made up of baleen plates hanging from their upper jaw. The baleen filters the whales food from the ocean water. The taxonomic group Mysticeti is a suborder of the Order Cetacea, which includes all the whales, dolphins and porpoises. These animals may be referred to as mysticetes, or baleen whales. Some of the largest animals in the world are mysticetes. Below you can learn more about whale classification and characteristics of the whales in this group. Mysticeti Etymology The world mysticeti is thought to come from the Greek work mystà ­kÄ“tos (whalebone whale) or possibly the word mystakà ³kÄ“tos (mustache whale) and the Latin cetus (whale). In days when whales were harvested for their baleen, the baleen was called whalebone, even though it is made of protein, not bone. Whale Classification All whales are classified as vertebrate animals in the order Cetartiodactyla, which includes the even-toed ungulates (e.g., cows, camels, deer) and whales. This initially incongruous classification is based on recent findings that whales evolved from hooved ancestors. Within the Cetartiodactyla order, theres a group (infraorder) called Cetacea. This contains about 90 species of whales, dolphins and porpoises. These are further divided into two groups - Mysticeti and Odontoceti. The Mysticeti and Odontoceti are classified to as superfamilies or suborder, depending on what classification system you view. Characteristics of Mysticeti vs. Odontoceti Animals in the Mysticeti group are whales whose basic characteristics are that they have baleen, symmetrical skulls and two blowholes. Animals in the Odontoceti group have teeth, asymmetrical skulls and one blowhole. Mysticete Families Now, lets delve into the Mysticeti group. Within this group, there are four families: Right Whales (Balaenidae), which includes the North Pacific, North Atlantic and southern right whales and the bowhead whale.Pygmy Right Whale (Neobalaenidae), which includes just the pygmy right whaleGray Whales (Eschrichtiidae), which includes just the gray whaleRorquals (Balaenopteridae), which includes blue, fin, humpback, minke, sei, Brydes, and Omuras whales How Different Types of Mysticetes Feed All of the mysticetes feed using baleen, but some are skim feeders and some are gulp feeders. Skim feeders, like the right whales, have large heads and long baleen and feed by swimming through the water with their mouth open, filtering the water in the front of the mouth and out between the baleen. Rather than filtering as they swim, gulp feeders, like the rorquals, use their pleated lower jaw like a scoop to gulp in large quantities of water and fish, and then they strain the water out in between their baleen plates. Pronunciation:miss-te-see-tee References and Further Information Bannister, J.L. Baleen Whales. In Perrin, W.F., Wursig, B. and J.G.M. Thewissen. Encyclopedia of Marine Mammals. Academic Press. p. 62-73.Mead, J.G. and J.P. Gold. 2002. Whales and Dolphins in Question. Smithsonian Institution.Perrin, W. 2015. Mysticeti. In: Perrin, W.F. (2015) World Cetacea Database. Accessed through: World Register of Marine Species, September 30, 2015.Society for Marine Mammalogy Committee on Taxonomy. 2014. List of Marine Mammal Species Subspecies. Accessed September 29, 2015.

Structureal engeneering Assignment Example | Topics and Well Written Essays - 3000 words

Structureal engeneering - Assignment Example These are often polluted by hazardous wastes and pollutants of low level. The brownfield sites have become very popular recently because of the lack of availability of green lands (lands which have not been built-upon in past). These sites are very popular in urban areas where demand for residential and commercial buildings is very high. In such areas the old buildings are destroyed and new buildings take their place. The government in UK is taking considerable steps to encourage the use of brownfield sites and these sites have become very popular in recent past. Brownfield sites are being developed on priority basis. Brownfield sites can be redeveloped in many ways, not only by constructing residential or commercial buildings but also as recreational and open spaces. The first step in the redevelopment of a brownfield site is its assessment through certain specified experimental procedures. These experimental procedures involve analysis of the soil, analysis of surface and ground water through testing for hazardous compounds. After the conduction of these tests test reports are obtained which dictate the extent of pollution and the nature of remedial measures. Certain specific laws are present which govern the redevelopment of brownfield sites, these laws are subjected to strict environmental regulations and these can be prohibitive for the developers. A brownfield site developer should not only know about the construction techniques but also should be highly equipped to cope with environmental challenges which are to be faced during the redevelopment of a brownfield site. After the correct assessment of the potential risks involved in the redevelopment of the brownfield site, the next step is the remediation. Remediation means the removal of al l the assessed contaminants to an extent that will bring the contamination level to a very low which is

In A Farewell to Arms, Hemingway portrays the idea that life and war Research Paper

In A Farewell to Arms, Hemingway portrays the idea that life and war create nothing but hopelessness and tragedy - Research Paper Example The relationship between Henry and Catherine blossoms and results in Catherine becoming pregnant. Post treatment, Henry has to return to the waterfront leaving behind Catherine and consequently is taken as captives. However, he manages to flee and returns to Catherine. Both of them escape to Switzerland where fate desolates them and both Catherine and the new born baby dies leaving Henry devastated. The theme of love, separation and desolation in the novel can be rightly claimed as a parallel to William Shakespeare’s immortal tale of love and sacrifice Romeo & Juliet. The major theme of this book was to present love as a major theme against war and all kinds of wrongdoing in the world. From the beginning to the end of this novel, every incident was associated with rain. And other images of water. The rain always associated with destruction, sorrow and death, As this story was all about the death of a lover and destruction caused by the war therefore the backdrop of rain was ap propriate to demonstrate the scenario. But in this story the rain was not only the symbol of destruction, it was also used as a symbol of life when Henry were able to escape from the authority twice through a river and lake. There was a clear indication that all the character of this novel was trying to dissociate themselves from the horror of war by means of involving in different games. For Henry, the biggest diversion was his love Catherine. He first treated his love as a game, but slowly started to realize the attraction and connection that he was having with her and how she able to change his life. This love story in the backdrop of the horror of WWI was a resemblance to the immortal love story of Romeo and Juliet. The story portrays that love is always more important than war, and life and war can only bring hopelessness and tragedy. A Farewell to Arms: A story of sacrifice A Farewell to Arms finds its place among the best tragic creations of Ernest Hemingway. Baker in his boo k says that Hemingway himself â€Å"referred to the story of Lieutenant Frederic Henry and Catherine Barkley as his Romeo & Juliet† (Bloom, 69). The striking similarity between Henry and Catherine and their Shakespearean counterparts, Romeo and Juliet is how the love relationship between them, which started as flirtation affair, graduated to mature relationship where they held their own even when the odds were stacked against them. The background of the love story between Catherine and Henry is the Austria-Italy war amidst the grueling World War I while the Shakespearean lovers had to hold out the Montague-Capulet family feud. Drawing other similarities between the two immortal creations of love and sacrifice, Baker says â€Å"Neither in Romeo & Juliet nor in A Farewell to Arms is the catastrophe a direct and logical result of the immoral social situation† (Baker 99). Baker concludes that Catherine’s death â€Å"is an unfortunate biological accident† and â€Å"the death of Shakespeare’s lovers is also precipitated by an accident – the detention of the message bearing friar† (Baker, 99). Baker also observes that â€Å"Catherine’s death,†¦.shows a kind of artistic inevitability. Except by a large indirection, the war does not kill Catherine any more than the Veronese feud kills Juliet†. (Bloom, 39). Hemmingway does not portray every graphical detail of the war. The only strong depiction of war comes in when the book illustrates the bombardment and injury of Henry immediately after the

Electronics Global Strategy In Emerging Markets Marketing Essay

Electronics Global Strategy In Emerging Markets Marketing Essay In 1947, LG was born as the Lak Hui Chemical Industrial Co. by Mr. In-hwoi Koo for manufacturing cosmetic creams. After that, the company produced radios, TVs, refrigerators, washing machines, and air conditioners as Goldstar Co. (currently LG Electronics) in 1958. The LG group was a merger of 2 Korean companies, Lucky and Goldstar; the current LG brand name was acronym from the name of these companies. With more than 82.000 employees and 110 subsidiaries and marketing units all over the world  [1]  , LG Electronics Inc. (LGE) was a successful company of Korean electronics that got the revenues of more than $43 billion  [2]  . Its products involve 4 strategic business units: Mobile communications, Digital appliance, Digital display, and Digital media such as CDMA handsets, DVD players, air conditioners, micro ovens, consumer electronics, and so on. In this report, we are going to discuss the key strengths of the Korean electronics industry during their formative years and how firms leverage these advantages to enter developed country markets. After that, the report mentions particularly about the strategic growths of LG Electronics to approach the emerging markets; and we are going to find out the commonalities across its strategies in the BRIC countries. Finally, the report will be ended with the points of learning that can be distilled from its success in emerging market and if these advantages help firms to compete in developed country or not. PART II Case Question 1 What were the key strengths of Korean electronics industry during the formative years? How did firms leverage these advantages to enter developed-country markets? During the formative years, almost Korea electronics is an Original Equipment Manufacturer such as Goldstar, Samsung, and Zenith; which received orders from global companies. This should bring them a lot of experiences on customer demand, the characteristic of markets, the customized products of some countries. The combination between innovate and education policy encouraged more students for technical education, the low-cost skills of Korean employees, the access of effective technology across all firms, the strongly development of technology in all country. Korea electronics companies can learn quickly knowledge, technologies, skills from Europe, US, Japan because government allows these foreign firms become joint venture with domestic firms. For example: LG Hitachi, Deawoo GE, Samsung Sanyo, so on. Besides that, government also focused on most sectors of Electronic industry of country, so they supported so much to develop this industry. Foreign investment was supported to develop the intermediate parts and component industry, while prohibiting foreign investment in companies producing finished goods. Korean firm with letters of credit for exports automatically received access to preferential loans. Export companies were exempted from various indirect taxes and received tax breaks for depreciation and tariff payments; they also had access to duty-free imports of capital goods. Government helped to encourage firm creating their local RD. With the developing and investment of technology, some firms stared to export their products by their own logo, not as OEM anymore like LG and Samsung. Because they were OEM of some global markets, so they already had the reference of consumers and global standards. After that, with many supporting of government, they had their manpower supplying with skills and abilities from university. Government has the tax breaks for depreciation and tariff payments for exporting companies. And the RD department had enough experience to recognize the market and give the best solution for company. As the Glodstar product lines, LGE established a central RD to develop and manufacture color TV (CTVs), VCRs and computers. PART III Case Question 2 Were there any distinct patterns in terms of the companys approach to emerging markets? Trace the commonalities across its strategies in the BRIC countries. Brazil Brazil is a country in South America wide more than 8.5 million km2, rich in mineral resources, population 190 million people with diverse cultures. Brazil is the leading economy in Latin America, ranking 10th in the world. Brazil chooses the path of economic model: fast growth with the advantage that fast economy flourishes, the growth rate in average income is very high. Besides that, government has some regulations to promote investors such as preferential tax rates, land subsidies in country, especially in some underdeveloped rainforest region. With these advantages, LG began attacking the Brazilian market in the mid-1990s. But during that time, Brazil also faced a lot of difficulties. Because their economic model is fast growth, so it also makes unequal economic, political; social increasingly fierce; the quality of life is not considered. At the late 1990s, almost global companies had to exit the market because of very high import tariffs, significant competition from the gray goods market, very low brand awareness. Inflation rate increased with high speed, local currency became unstable, exchange rates started to plummet with increasing levels of uncertainty. LG decided to make a long-term strategy, and also expanded their brand name in India. They had 2 factories in Manaus and Taubate to produce their products, this strategy made Brazil as a regional manufacturing hub to serve South America and US markets. LG also let Brazilian government know that they are a credibility partner in term of national growth by join with government to combat the problem of the rampant smuggling of gray market goods. Everybody knows that Brazil is a country passionate about soccer, Brazilian live for football. So LG had one strategy to reach millions of football fans sponsored a football club in Sao Paulo that most popular among the top clubs in the country  [3]  . By providing official uniforms with the LG logo for Sao Paulo club, LG get the instant brand recognition and fixed image in consumer. India LG began in 1993 as a form of joint venture with a consumer products company named Bestavision. They chose the Goldstar line of products to distribute in India. Since the government allowed foreign companies set up their own firms without local partnership, and the business of LG and Bestavision failed, LG decided to launch LGE India Ltd. (LGEIL) in 1997 with their own wholly owned subsidiaries in India. There were many challenges that LG had to overcome like: low brand awareness about LG brand name; LG was one of the last MNCs entered in India; high import duty of government; price sensitiveness of the Indian consumer and competitors. Following the global strategy, LG still entered and focused on the rural market. Because there are a lot of competition from local and global players in urban market; big population of rural market but also large untapped; etc. There is 1 year for them to set up manufacturing operations in Greater Noida to manufacture televisions, washing machine, etc. to over some the high import rate cost. At the first time, LG created an RD teams by local employees to customizing its products lines to meet local needs. It helped LG distribute their existing products and also customizing the new unique characteristic of products that matched the consumers expectations. This is an important resolution for LG to achieve both objectives: marketing and produce. LG had differentiated its product using technology and health care system like golden eye technology of CTVS, health air system for air conditionals, so on. They focus on emphasizing good-quality products, with prime technology and network. For customized products, they did not cut prices in manufacture existing product lines, but they decided to built new version with less material cost and also catch the needs of consumers. They kept the engineered quality of the appliances and focused on value engineering and design to manufacture at the lower cost. Such as microwave ovens with cooking menu including 77 kinds of Indian dishes  [4]  , television is displayed by 10 regional languages, washing machine with sari cycle, and so on. It helped LGEIL have all levels of consumers, especially low-class consumers, because company served exactly the need of them high quality but not expensive products. The price range of the products of LG India is quite reasonable and affordable so as to make it easier for every class of people to go for it thereby increasing the consumer level. For example, the price of Sampoorna reduces from 9000 to 5050. This shows R D team has worked very well and complete their tasks, it helps the production of LG reasonable based on deep understanding of Indias cultural and linguistic diversity. LG Company invested and created the distribution network encompassing with 65 Remote Area Offices, 60 central area offices, near to 4.000 access points in all areas, and they also had their online channel lgezbuy.com to provide information of products, comparison of prices and qualities across geographic, accept the individuals buyers. These regional distribution networks helped LG E to penetrate the B, C and D markets faster and wider. http://htmlimg3.scribdassets.com/6q46i2mohe5bi0w/images/14-631b49b1d4/000.png As same activity in Brazil, LG started sponsoring to catch more customers. LG became the largest single sponsor of cricket in the world, although they came from a country where cricket was not played. It immediately attacked to millions of cricket fans in this country and prelude to the success of the cricket-game TV set lines. LG also brought their products to 4 capitals of Indian cricket team for endorsing. Another strategy for other field of India, LGEIL promoted their products by Indians leading film stars. This is considered the largest film producer in the world by number of films produced annually and the number of tickets sold at cinemas, it has its owned name Bollywood to describe the effective to local consumers. After that, LG had another long-term strategy in trying to care about the social welfares in India initiatives. It created a friendly look to the company, people knew that company really did not just trading on their own country, but also cares for their lives. They subsidized the primary school education and books for children, built a village school. While most of employees of company in India were local people, they provided medical clinics for the health care strategy to employees as well as the local community. Also there were some basic levels, but LG shown that their corporation social responsible done well. As mentioned above, LGEIL put local employees staffed as the main labor force in their manufacturing. With the local employees, company could get great resource of engineering and design skills. LG Indias purposing is satisfying the needs of its consumers not only in the domestic market but all across the globe. Company is trying to make India as their training hub for global strategy. The company had begun rotating some of these managers into positions in third countries in the middles east and Africa. This is one of advantages of LG to acquire a leading position by providing fast and innovative techniques on their products. They always create new products with the best technology possible. Russia LG first entered Russia for the purpose to sale products; they imported goods manufactured from other countries and sale in Russia. Not the same as Brazil and India, LG operated themselves in and around the city of Moscow, and they just focused on Goldstar brand. LG set up an RD center and regional office in St. Petersburg for their first strategy. Till Russian engineers were known for their ability and skills in technology, company looked for talent employees to support their global employees. LG promoted their reputation by opening LG brand shops, retail channels with LG brand portfolio, culture marketing events such as LG festivals, cooking events, and so on. 1998, Russia was affected by the severe economic crisis; it made Russia faced the debt moratorium problem. This was the time LG shown their long-term strategy and loyal attitude to all Russian local and government. The more they pushed the mode of operation to dominate the market dropped; they enhance the image with consumers through the sponsorship of events, more carefully to the requirements for each market. These activities created a foundation for their premium strategy and image to local. In 2005, government allowed company to use the Narodnaya Marka logo for their products. This is an important event for LG officially recognized as a national brand, the successful of foreign company of their localization strategy. China In this market, LG first reason for entering china is lower-cost production, and they spent a lot of time to understand the local market conditions and assessing the feasibility to be successful. Since LG Electronics established its local subsidiary in Huizhou in 1992, the LG Groups 12 subsidiaries have come to manage some 34 local companies, including 22 manufacturers. LG Electronics took the top position in the Chinese domestic market in the area of TV export, CD-Rom drivers, washing machine, and air conditioners during that time because of their advantages of technological prowess and the marketability of their products. In china, they used the new strategy as a bipolar strategy a strategy offer high value-added digital home appliances to the high income earners living in the coastal areas, and low-priced household electronically appliances to general households living in the interior. China is a great resource for operating a business. With many advantages such as low labor cost, low material cost, government regulations, geographic proximity to Korea market, 16 corporate entities of LG were built in the country which focused on manufacture Plasma TV, white goods, and important research, development in 2006. LG expanded their brand to set up a manufacturing network to serve countries such as Russia and US. As 98% off employees were local Chinese and RD center, this is a smart strategy of LG in case of localization in China. For their promoting image, LG initiated an I love china campaign and passed out free sanitary masks to local citizens during the SARS crisis in China. This activity really effected to customers while others competitors tried to rundown their business. LG also well done with their Corporation Social Responsibility by launching schools, offering scholarships to economically disadvantaged students, sponsoring a touting cultural festival that would bring traditional Chinese cultural experiences to small towns and villages, founding a hospital program to provide surgical treatment to children with cleft palates. Common strategy across BRIC At the first time, LG Electronics always put up their local manufacturer and RD team with local employees to understand the need and characteristic of each market. They depend on these researches and created some specification for local. Such as in India, most of consumers require on cheap price of products, but still have the same quality of international; LGEIL decided to produce the television with a smaller screen size and scaled-down sound system. They did not forget to serve the high-end products to all markets. This is really the big success of their RD activities. They are supporting global strategy by looking for talent local employees, meaning they localize with a purpose for global market. And with local operation, they can save much of manufactured products such as materials, employees, etc. Second thing for their global strategy is they always established their brand name on rural market, where avoid the competition of those large corporations around the world. This is one unique strategy of LG because they focus on lower-class consumers and appropriate way to satisfy consumers in cheap prices but still benefit. The population of rural areas is always greater many times than urban areas. In 2007, LG Electronics reached the $2 billion marks in revenues in India; this is a good result for their strategy. By recruiting the local employees, LG E knew well about the characteristic of their consumers and this is an advantage to attack them. The company is always looking for talent employees to train them as a global standard. LG E did sponsors to the passionate of the country, such as cricket game in India, football in Brazil. Otherwise, they had good corporation social responsibility that shown local and government their loyalty. All strategies of LG E in BRIC countries are long-term commitment; this make LG has a different position compare with other operations. LG still tries to overcome all the barriers if they believe that a market is really profitable. PART IV Case Question 3 What are critical points of learning that can be distilled from its success in emerging market? How these advantages are leveraged to compete in developed countries? Are there advantages transferable? By some successful experiences of LG in BRIC countries, LG brought to people the strategy to run well an operation in emerging market. Some of their success experiences are do sponsorship, event to create an image to customers; they always had their RD team to customization their product to satisfy the markets based on localization. They still kept the global standard on their product lines and put it into new products for each market. By this way, their brand name will have the image of globalization and also get benefit for customized products. And LG focused on rural market and they know that major population of BRIC countries is poor, so they give what the customers want low price. In case of operate in developed country, LG can also use this strategy to attack their customers, but its harder. Because in developed countries, there are many sponsorship and activities daily, if their marketing strategy is not unique, LG can get many difficult to compete with others like Sony, Phil lip, etc. Foreign businesses always focus on 2 things: outsourcing and marketing when enter a country. LG really did 2 things above in BRIC countries because they built their own factories, using local people, manufacture products on their factory in each country. They produce their customized products and sale them. But maybe this strategy will not work in developed country, because of the highly cost rates. The purpose for building their outsourcing is reducing the cost, but in developed country, the cost for these activities is very expensive. There will be better for them if they just do marketing and sale activities in developed country. Other thing is their distribution network. They expanded their brand name by a lot of retail channel, offices to most areas of each country. They also can save the cost for import, export, transfer, and quickly accessible to consumers. This will be the prepare strategy before LG enter a developed country. PART V References Career LG. (n.d.). Retrieved 11 24, 2010, from LG Electronics Inc.: http://www.lg.com/global/about-lg/careers/faq.jsp Corporate infomation. (n.d.). Retrieved November 20, 2010, from LG Electronics Inc.: http://www.lg.com/africa_en/about-lg/corporate-info/global-sports-sponsorship/sao-paulo-football-club.jsp Grand Finale Of LGS MALLIKA E Kitchen 2010. (n.d.). Retrieved November 24, 2010, from Food and Nightlife: http://www.foodandnightlife.com/content/grand-finale-of-lg-s-mallika-e-kitchen-2010 LG Record sales and products. (2010, 1 28). Retrieved 11 19, 2010, from Consumer Lifestyle News: http://www.cln-online.org/index.php?option=com_contentview=articleid=511:lgprofitscatid=40:industryItemid=135 LOUIS VUITTON IN INDIA Table of Contents Louis Vuitton Background Introduction 24 Case Question 1 Why do people buy luxury goods? 25 Case Question 2 Louis Vuitton is a high-end product. India is a low-income economy. Can this dichotomy be reconciled? 28 Case Question 3 What are the external factors kindering the purchase of luxury goods in a country like India? 30 Case Question 4 Why do luxury goods marketers form retail clusters? 33 Case Question 5 Why do certain luxury brands look for store locations in luxury hotels? 35 Case Question 6 How does a luxury mall work for luxury goods marketers? 37 Conclusion 39 References 40 PART I INTRODUCTION Louis Vuitton, a French fashion house officially founded in 1854, is the worlds leading of high-end fashion brand in international fashion industry. The well-known label is LV monogram which is featured on most products ranging from luxury trunks to leather goods is also as a way to deter counterfeiters. Founder of LV first launched a small leather shop in 1821 with the original products specialized in crafting fine leather luggage ware. But since recognized the demand among prestigious travelers who wanted premium steamer bags, flat cases, and weekend bags, the namesake designer, Louis Vuitton, gradually grew into a brand that offered deluxe travel goods. Back then, as successfully in establishing LV initial reputation, LV expanded the assortment to include carry-on-bags, toiletry cases, small trunks, jewelry boxes, and eventually luxury watches. Today, over one hundred and fifty year brand Louis Vuitton has been spread throughout Europe as the fashion icon of the most exquisite sy mbol. In this particular case study, we are going to discuss the reason why people purchase luxury goods, especially is LV; and how the dichotomy between a high-end product and a low-income economy to be reconciled. Then, the report will be continued with the external factors that hindering the purchase of luxury goods in India, culture typically. After that, mentioned more in international marketing, we are going to find out the reason why luxury goods marketers form retail clusters, why certain luxury goods look for store locations in luxury hotel. And finally, the report will be ended with the way of a luxury mall work for luxury goods marketers. PART II Case Question 1 Why do people buy luxury goods? Nowadays, when the world becomes globalization, there are no more barriers in the integration process of every country. Therefore, people are entitled to purchase and use global products made by international companies. Not the same as consumer goods or necessity goods, luxury goods are cyclical and correlate with GDP in specific regions, often exaggerating the up- and down-swings; in boom times, consumers demand tends to grow faster than the growth of economies (as measured by GDP)  [5]  . More precisely, luxury goods are goods for which demand is not related to income. Basically, there are three main factors that lead people by luxury goods. Especially in todays consumer-driven economy, people spend proportionately less on basic necessities and more on things based upon emotion and desire. Firstly, they buy luxury good because of its superior functionality and quality. Most of them were old because of hard working time period, so they were wealthy enough that willing to pay premium for products that had enduring value. They usually conducted extensive pre-purchase research, then making logical decisions rather than emotional or impulsive. This action highlighted the messages of product quality. And that message were information-intensive appealed to them. Consisting of connoisseurs, this category was the largest. Secondly, they are people who perceive luxury products as a reward. They saw these products as status symbols which make the personal statement that they had arrived. Highly driven, they were motivated by a desire to be successful, eager to showcase their success to others. They also were keen on appearing lavish or hedonistic. They wanted to make seemingly smart decisions that demonstrated the importance of their purchase while not leaving them open to social criticism of any kind. Thirdly, this is the smallest and consisted of younger consumers, with a higher proportion of males than the other categories. They saw luxury products as a means of self-indulgence. They enjoyed luxury products for their feel-good factor. They were emotional in their purchase decisions and were not concerned with product longevity or its enduring value. Particularly, in India, people who buy luxury goods fall into the second category. As we know, maharajahs are the most wealthy and powerful in India in the late 19th century. They are the one who prefer everything luxury to showcase their positions as great king. It was the ongoing orders from Indian royal families, among other wealthy customers, that had helps Louis Vuitton survive the Great Depression of the 1920s  [6]  .After that, although the changes in 1971, these maharajahs lost their traditional hold in post-independent India and their riches with the abolition of annual financial grants from federal government, many of them became entrepreneurs; but accidentally, the new generation of customers for LV was formed in India including start-up owners of myriad new businesses, professional CEOs in their thirties and early forties, non-resident Indian, small and medium retailers, big-brand franchisees, Bollywood actors and closet spenders. This new generation of customers coul d be the third category of who purchase luxury goods. They are new and not too many of them are really rich, but they still purchase LV as the feel good factor. Hence, they are very essential in long-term strategic development in Indian market. PART III Case Question 2 Louis Vuitton is a high-end product. India is a low-income economy. Can this dichotomy be reconciled? India, throughout history, has been a land of extremes and known for the indulgence of its opulent classes  [7]  . Typically, there are more than 600 maharajahs existed that time. They are truly powerful and wealthy enough to be considered as great king. As a positive result, most of global brands were looking India as a market with long-term potential whereby there are high demands of luxury goods from Indian royal families, so does Louis Vuitton. Until now, almost luxury brands are still survived in Indian market despite of global economic crisis. Clearly evidences are the Indian market has increased a significant percent of consumption this year when customers are more interested in walking into the outlets and, importantly, buying rather than just looking. Besides that, India is known as a low-income economy, but there are really have several wealthy people who are superior to the average population. Since Louis Vuitton made an important observation that the rich in India were flying to London, Dubai, Singapore, New York, and Paris to shop because there were noting available in India for them to buy  [8]  , the company has articulated the clear long-term goals in India that is open store in every Indian city so that the wealthy class can buy the needed items right in their home country. The World Wealth Report 2005-06, published by Merrill Lynch and Capgemini, put the number of dollar millionaires in India at 83,000 in 2005. The report also said that India recorded the worlds second fastest growth in the number of HNW individuals, 19.3 per cent in 2005  [9]  . Thus, we can easily realize the potential market of Indian consumers purchasing power. Currently, due to the capitalist mind set and growing young population, India offers to luxury brands favorable advantages such as more wealthy people, increasing awareness, increasing consumerism, and greater supply of luxury goods. Firstly, luxury product companies strategizing their entry into India were primarily targeting high-net-worth individuals because they are those with a million dollars or more in liquid financial assets. They are the largest category of spending on luxury goods as the number of them as well as their demand increased. Secondly, India young generation is now travelling abroad more than before, thus, the foreigner brand awareness is also increasing. The more they go out of the country, the more they exposure with international brands, especially luxury brands. Then, the demand of these kinds of global brands is increased in India but domestic market can not satisfy their demand. That is the reason helps luxury goods generally and Louis Vuitton particularly still existed and developed gradually in this market. Thirdly, there are also an increased numbers in consumption of non-essential items. The world is getting globalization day by day; the demand of human is not only the needs but also the wants, so that their life becomes more convenient and sophisticated. They dont afraid of giving a large amount of money to spend on a luxury product that it is worth for and satisfied their wants. Of course, there is no more guilt feeling associated with spending on luxury nowadays. Finally, together with the boom of expanding global, luxury brands opened more and more outlets in as many countries as possible, including India. Generally, in the world of opposition, this dichotomy entirely can be reconciled. PART IV Case Question 3 What are the external factors hindering the purchase of luxury goods in a country like India? Depend on several conditions of each country; the factors that are hindering the purchase of luxury goods are various. In this particular case study, we are finding out the external factors in Indian market. Advertising platform: Nowadays, Advertising is a service to the community  [10]  . It is usually revealled the latest fashions and the new popular novelties on the market. Therefore, the effect of adverting to the community is essential. Advertising has the power of persuade and influence consumer. Advertising has short-term power (conveying new information, building awareness, enhancing credibility, etc.) and long-term power (conveying brand image, attaching emotional values to the brand, building positive reputation, etc.)  [11]  . Actually, there is lack of advertising platform in Indian market. No famous magazines or newspapers are found in India at that time. Hence, LV als

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