Electronics Global Strategy In Emerging Markets Marketing Essay

Electronics Global Strategy In Emerging Markets Marketing Essay In 1947, LG was born as the Lak Hui Chemical Industrial Co. by Mr. In-hwoi Koo for manufacturing cosmetic creams. After that, the company produced radios, TVs, refrigerators, washing machines, and air conditioners as Goldstar Co. (currently LG Electronics) in 1958. The LG group was a merger of 2 Korean companies, Lucky and Goldstar; the current LG brand name was acronym from the name of these companies. With more than 82.000 employees and 110 subsidiaries and marketing units all over the world  [1]  , LG Electronics Inc. (LGE) was a successful company of Korean electronics that got the revenues of more than $43 billion  [2]  . Its products involve 4 strategic business units: Mobile communications, Digital appliance, Digital display, and Digital media such as CDMA handsets, DVD players, air conditioners, micro ovens, consumer electronics, and so on. In this report, we are going to discuss the key strengths of the Korean electronics industry during their formative years and how firms leverage these advantages to enter developed country markets. After that, the report mentions particularly about the strategic growths of LG Electronics to approach the emerging markets; and we are going to find out the commonalities across its strategies in the BRIC countries. Finally, the report will be ended with the points of learning that can be distilled from its success in emerging market and if these advantages help firms to compete in developed country or not. PART II Case Question 1 What were the key strengths of Korean electronics industry during the formative years? How did firms leverage these advantages to enter developed-country markets? During the formative years, almost Korea electronics is an Original Equipment Manufacturer such as Goldstar, Samsung, and Zenith; which received orders from global companies. This should bring them a lot of experiences on customer demand, the characteristic of markets, the customized products of some countries. The combination between innovate and education policy encouraged more students for technical education, the low-cost skills of Korean employees, the access of effective technology across all firms, the strongly development of technology in all country. Korea electronics companies can learn quickly knowledge, technologies, skills from Europe, US, Japan because government allows these foreign firms become joint venture with domestic firms. For example: LG Hitachi, Deawoo GE, Samsung Sanyo, so on. Besides that, government also focused on most sectors of Electronic industry of country, so they supported so much to develop this industry. Foreign investment was supported to develop the intermediate parts and component industry, while prohibiting foreign investment in companies producing finished goods. Korean firm with letters of credit for exports automatically received access to preferential loans. Export companies were exempted from various indirect taxes and received tax breaks for depreciation and tariff payments; they also had access to duty-free imports of capital goods. Government helped to encourage firm creating their local RD. With the developing and investment of technology, some firms stared to export their products by their own logo, not as OEM anymore like LG and Samsung. Because they were OEM of some global markets, so they already had the reference of consumers and global standards. After that, with many supporting of government, they had their manpower supplying with skills and abilities from university. Government has the tax breaks for depreciation and tariff payments for exporting companies. And the RD department had enough experience to recognize the market and give the best solution for company. As the Glodstar product lines, LGE established a central RD to develop and manufacture color TV (CTVs), VCRs and computers. PART III Case Question 2 Were there any distinct patterns in terms of the companys approach to emerging markets? Trace the commonalities across its strategies in the BRIC countries. Brazil Brazil is a country in South America wide more than 8.5 million km2, rich in mineral resources, population 190 million people with diverse cultures. Brazil is the leading economy in Latin America, ranking 10th in the world. Brazil chooses the path of economic model: fast growth with the advantage that fast economy flourishes, the growth rate in average income is very high. Besides that, government has some regulations to promote investors such as preferential tax rates, land subsidies in country, especially in some underdeveloped rainforest region. With these advantages, LG began attacking the Brazilian market in the mid-1990s. But during that time, Brazil also faced a lot of difficulties. Because their economic model is fast growth, so it also makes unequal economic, political; social increasingly fierce; the quality of life is not considered. At the late 1990s, almost global companies had to exit the market because of very high import tariffs, significant competition from the gray goods market, very low brand awareness. Inflation rate increased with high speed, local currency became unstable, exchange rates started to plummet with increasing levels of uncertainty. LG decided to make a long-term strategy, and also expanded their brand name in India. They had 2 factories in Manaus and Taubate to produce their products, this strategy made Brazil as a regional manufacturing hub to serve South America and US markets. LG also let Brazilian government know that they are a credibility partner in term of national growth by join with government to combat the problem of the rampant smuggling of gray market goods. Everybody knows that Brazil is a country passionate about soccer, Brazilian live for football. So LG had one strategy to reach millions of football fans sponsored a football club in Sao Paulo that most popular among the top clubs in the country  [3]  . By providing official uniforms with the LG logo for Sao Paulo club, LG get the instant brand recognition and fixed image in consumer. India LG began in 1993 as a form of joint venture with a consumer products company named Bestavision. They chose the Goldstar line of products to distribute in India. Since the government allowed foreign companies set up their own firms without local partnership, and the business of LG and Bestavision failed, LG decided to launch LGE India Ltd. (LGEIL) in 1997 with their own wholly owned subsidiaries in India. There were many challenges that LG had to overcome like: low brand awareness about LG brand name; LG was one of the last MNCs entered in India; high import duty of government; price sensitiveness of the Indian consumer and competitors. Following the global strategy, LG still entered and focused on the rural market. Because there are a lot of competition from local and global players in urban market; big population of rural market but also large untapped; etc. There is 1 year for them to set up manufacturing operations in Greater Noida to manufacture televisions, washing machine, etc. to over some the high import rate cost. At the first time, LG created an RD teams by local employees to customizing its products lines to meet local needs. It helped LG distribute their existing products and also customizing the new unique characteristic of products that matched the consumers expectations. This is an important resolution for LG to achieve both objectives: marketing and produce. LG had differentiated its product using technology and health care system like golden eye technology of CTVS, health air system for air conditionals, so on. They focus on emphasizing good-quality products, with prime technology and network. For customized products, they did not cut prices in manufacture existing product lines, but they decided to built new version with less material cost and also catch the needs of consumers. They kept the engineered quality of the appliances and focused on value engineering and design to manufacture at the lower cost. Such as microwave ovens with cooking menu including 77 kinds of Indian dishes  [4]  , television is displayed by 10 regional languages, washing machine with sari cycle, and so on. It helped LGEIL have all levels of consumers, especially low-class consumers, because company served exactly the need of them high quality but not expensive products. The price range of the products of LG India is quite reasonable and affordable so as to make it easier for every class of people to go for it thereby increasing the consumer level. For example, the price of Sampoorna reduces from 9000 to 5050. This shows R D team has worked very well and complete their tasks, it helps the production of LG reasonable based on deep understanding of Indias cultural and linguistic diversity. LG Company invested and created the distribution network encompassing with 65 Remote Area Offices, 60 central area offices, near to 4.000 access points in all areas, and they also had their online channel lgezbuy.com to provide information of products, comparison of prices and qualities across geographic, accept the individuals buyers. These regional distribution networks helped LG E to penetrate the B, C and D markets faster and wider. http://htmlimg3.scribdassets.com/6q46i2mohe5bi0w/images/14-631b49b1d4/000.png As same activity in Brazil, LG started sponsoring to catch more customers. LG became the largest single sponsor of cricket in the world, although they came from a country where cricket was not played. It immediately attacked to millions of cricket fans in this country and prelude to the success of the cricket-game TV set lines. LG also brought their products to 4 capitals of Indian cricket team for endorsing. Another strategy for other field of India, LGEIL promoted their products by Indians leading film stars. This is considered the largest film producer in the world by number of films produced annually and the number of tickets sold at cinemas, it has its owned name Bollywood to describe the effective to local consumers. After that, LG had another long-term strategy in trying to care about the social welfares in India initiatives. It created a friendly look to the company, people knew that company really did not just trading on their own country, but also cares for their lives. They subsidized the primary school education and books for children, built a village school. While most of employees of company in India were local people, they provided medical clinics for the health care strategy to employees as well as the local community. Also there were some basic levels, but LG shown that their corporation social responsible done well. As mentioned above, LGEIL put local employees staffed as the main labor force in their manufacturing. With the local employees, company could get great resource of engineering and design skills. LG Indias purposing is satisfying the needs of its consumers not only in the domestic market but all across the globe. Company is trying to make India as their training hub for global strategy. The company had begun rotating some of these managers into positions in third countries in the middles east and Africa. This is one of advantages of LG to acquire a leading position by providing fast and innovative techniques on their products. They always create new products with the best technology possible. Russia LG first entered Russia for the purpose to sale products; they imported goods manufactured from other countries and sale in Russia. Not the same as Brazil and India, LG operated themselves in and around the city of Moscow, and they just focused on Goldstar brand. LG set up an RD center and regional office in St. Petersburg for their first strategy. Till Russian engineers were known for their ability and skills in technology, company looked for talent employees to support their global employees. LG promoted their reputation by opening LG brand shops, retail channels with LG brand portfolio, culture marketing events such as LG festivals, cooking events, and so on. 1998, Russia was affected by the severe economic crisis; it made Russia faced the debt moratorium problem. This was the time LG shown their long-term strategy and loyal attitude to all Russian local and government. The more they pushed the mode of operation to dominate the market dropped; they enhance the image with consumers through the sponsorship of events, more carefully to the requirements for each market. These activities created a foundation for their premium strategy and image to local. In 2005, government allowed company to use the Narodnaya Marka logo for their products. This is an important event for LG officially recognized as a national brand, the successful of foreign company of their localization strategy. China In this market, LG first reason for entering china is lower-cost production, and they spent a lot of time to understand the local market conditions and assessing the feasibility to be successful. Since LG Electronics established its local subsidiary in Huizhou in 1992, the LG Groups 12 subsidiaries have come to manage some 34 local companies, including 22 manufacturers. LG Electronics took the top position in the Chinese domestic market in the area of TV export, CD-Rom drivers, washing machine, and air conditioners during that time because of their advantages of technological prowess and the marketability of their products. In china, they used the new strategy as a bipolar strategy a strategy offer high value-added digital home appliances to the high income earners living in the coastal areas, and low-priced household electronically appliances to general households living in the interior. China is a great resource for operating a business. With many advantages such as low labor cost, low material cost, government regulations, geographic proximity to Korea market, 16 corporate entities of LG were built in the country which focused on manufacture Plasma TV, white goods, and important research, development in 2006. LG expanded their brand to set up a manufacturing network to serve countries such as Russia and US. As 98% off employees were local Chinese and RD center, this is a smart strategy of LG in case of localization in China. For their promoting image, LG initiated an I love china campaign and passed out free sanitary masks to local citizens during the SARS crisis in China. This activity really effected to customers while others competitors tried to rundown their business. LG also well done with their Corporation Social Responsibility by launching schools, offering scholarships to economically disadvantaged students, sponsoring a touting cultural festival that would bring traditional Chinese cultural experiences to small towns and villages, founding a hospital program to provide surgical treatment to children with cleft palates. Common strategy across BRIC At the first time, LG Electronics always put up their local manufacturer and RD team with local employees to understand the need and characteristic of each market. They depend on these researches and created some specification for local. Such as in India, most of consumers require on cheap price of products, but still have the same quality of international; LGEIL decided to produce the television with a smaller screen size and scaled-down sound system. They did not forget to serve the high-end products to all markets. This is really the big success of their RD activities. They are supporting global strategy by looking for talent local employees, meaning they localize with a purpose for global market. And with local operation, they can save much of manufactured products such as materials, employees, etc. Second thing for their global strategy is they always established their brand name on rural market, where avoid the competition of those large corporations around the world. This is one unique strategy of LG because they focus on lower-class consumers and appropriate way to satisfy consumers in cheap prices but still benefit. The population of rural areas is always greater many times than urban areas. In 2007, LG Electronics reached the $2 billion marks in revenues in India; this is a good result for their strategy. By recruiting the local employees, LG E knew well about the characteristic of their consumers and this is an advantage to attack them. The company is always looking for talent employees to train them as a global standard. LG E did sponsors to the passionate of the country, such as cricket game in India, football in Brazil. Otherwise, they had good corporation social responsibility that shown local and government their loyalty. All strategies of LG E in BRIC countries are long-term commitment; this make LG has a different position compare with other operations. LG still tries to overcome all the barriers if they believe that a market is really profitable. PART IV Case Question 3 What are critical points of learning that can be distilled from its success in emerging market? How these advantages are leveraged to compete in developed countries? Are there advantages transferable? By some successful experiences of LG in BRIC countries, LG brought to people the strategy to run well an operation in emerging market. Some of their success experiences are do sponsorship, event to create an image to customers; they always had their RD team to customization their product to satisfy the markets based on localization. They still kept the global standard on their product lines and put it into new products for each market. By this way, their brand name will have the image of globalization and also get benefit for customized products. And LG focused on rural market and they know that major population of BRIC countries is poor, so they give what the customers want low price. In case of operate in developed country, LG can also use this strategy to attack their customers, but its harder. Because in developed countries, there are many sponsorship and activities daily, if their marketing strategy is not unique, LG can get many difficult to compete with others like Sony, Phil lip, etc. Foreign businesses always focus on 2 things: outsourcing and marketing when enter a country. LG really did 2 things above in BRIC countries because they built their own factories, using local people, manufacture products on their factory in each country. They produce their customized products and sale them. But maybe this strategy will not work in developed country, because of the highly cost rates. The purpose for building their outsourcing is reducing the cost, but in developed country, the cost for these activities is very expensive. There will be better for them if they just do marketing and sale activities in developed country. Other thing is their distribution network. They expanded their brand name by a lot of retail channel, offices to most areas of each country. They also can save the cost for import, export, transfer, and quickly accessible to consumers. This will be the prepare strategy before LG enter a developed country. PART V References Career LG. (n.d.). Retrieved 11 24, 2010, from LG Electronics Inc.: http://www.lg.com/global/about-lg/careers/faq.jsp Corporate infomation. (n.d.). Retrieved November 20, 2010, from LG Electronics Inc.: http://www.lg.com/africa_en/about-lg/corporate-info/global-sports-sponsorship/sao-paulo-football-club.jsp Grand Finale Of LGS MALLIKA E Kitchen 2010. (n.d.). Retrieved November 24, 2010, from Food and Nightlife: http://www.foodandnightlife.com/content/grand-finale-of-lg-s-mallika-e-kitchen-2010 LG Record sales and products. (2010, 1 28). Retrieved 11 19, 2010, from Consumer Lifestyle News: http://www.cln-online.org/index.php?option=com_contentview=articleid=511:lgprofitscatid=40:industryItemid=135 LOUIS VUITTON IN INDIA Table of Contents Louis Vuitton Background Introduction 24 Case Question 1 Why do people buy luxury goods? 25 Case Question 2 Louis Vuitton is a high-end product. India is a low-income economy. Can this dichotomy be reconciled? 28 Case Question 3 What are the external factors kindering the purchase of luxury goods in a country like India? 30 Case Question 4 Why do luxury goods marketers form retail clusters? 33 Case Question 5 Why do certain luxury brands look for store locations in luxury hotels? 35 Case Question 6 How does a luxury mall work for luxury goods marketers? 37 Conclusion 39 References 40 PART I INTRODUCTION Louis Vuitton, a French fashion house officially founded in 1854, is the worlds leading of high-end fashion brand in international fashion industry. The well-known label is LV monogram which is featured on most products ranging from luxury trunks to leather goods is also as a way to deter counterfeiters. Founder of LV first launched a small leather shop in 1821 with the original products specialized in crafting fine leather luggage ware. But since recognized the demand among prestigious travelers who wanted premium steamer bags, flat cases, and weekend bags, the namesake designer, Louis Vuitton, gradually grew into a brand that offered deluxe travel goods. Back then, as successfully in establishing LV initial reputation, LV expanded the assortment to include carry-on-bags, toiletry cases, small trunks, jewelry boxes, and eventually luxury watches. Today, over one hundred and fifty year brand Louis Vuitton has been spread throughout Europe as the fashion icon of the most exquisite sy mbol. In this particular case study, we are going to discuss the reason why people purchase luxury goods, especially is LV; and how the dichotomy between a high-end product and a low-income economy to be reconciled. Then, the report will be continued with the external factors that hindering the purchase of luxury goods in India, culture typically. After that, mentioned more in international marketing, we are going to find out the reason why luxury goods marketers form retail clusters, why certain luxury goods look for store locations in luxury hotel. And finally, the report will be ended with the way of a luxury mall work for luxury goods marketers. PART II Case Question 1 Why do people buy luxury goods? Nowadays, when the world becomes globalization, there are no more barriers in the integration process of every country. Therefore, people are entitled to purchase and use global products made by international companies. Not the same as consumer goods or necessity goods, luxury goods are cyclical and correlate with GDP in specific regions, often exaggerating the up- and down-swings; in boom times, consumers demand tends to grow faster than the growth of economies (as measured by GDP)  [5]  . More precisely, luxury goods are goods for which demand is not related to income. Basically, there are three main factors that lead people by luxury goods. Especially in todays consumer-driven economy, people spend proportionately less on basic necessities and more on things based upon emotion and desire. Firstly, they buy luxury good because of its superior functionality and quality. Most of them were old because of hard working time period, so they were wealthy enough that willing to pay premium for products that had enduring value. They usually conducted extensive pre-purchase research, then making logical decisions rather than emotional or impulsive. This action highlighted the messages of product quality. And that message were information-intensive appealed to them. Consisting of connoisseurs, this category was the largest. Secondly, they are people who perceive luxury products as a reward. They saw these products as status symbols which make the personal statement that they had arrived. Highly driven, they were motivated by a desire to be successful, eager to showcase their success to others. They also were keen on appearing lavish or hedonistic. They wanted to make seemingly smart decisions that demonstrated the importance of their purchase while not leaving them open to social criticism of any kind. Thirdly, this is the smallest and consisted of younger consumers, with a higher proportion of males than the other categories. They saw luxury products as a means of self-indulgence. They enjoyed luxury products for their feel-good factor. They were emotional in their purchase decisions and were not concerned with product longevity or its enduring value. Particularly, in India, people who buy luxury goods fall into the second category. As we know, maharajahs are the most wealthy and powerful in India in the late 19th century. They are the one who prefer everything luxury to showcase their positions as great king. It was the ongoing orders from Indian royal families, among other wealthy customers, that had helps Louis Vuitton survive the Great Depression of the 1920s  [6]  .After that, although the changes in 1971, these maharajahs lost their traditional hold in post-independent India and their riches with the abolition of annual financial grants from federal government, many of them became entrepreneurs; but accidentally, the new generation of customers for LV was formed in India including start-up owners of myriad new businesses, professional CEOs in their thirties and early forties, non-resident Indian, small and medium retailers, big-brand franchisees, Bollywood actors and closet spenders. This new generation of customers coul d be the third category of who purchase luxury goods. They are new and not too many of them are really rich, but they still purchase LV as the feel good factor. Hence, they are very essential in long-term strategic development in Indian market. PART III Case Question 2 Louis Vuitton is a high-end product. India is a low-income economy. Can this dichotomy be reconciled? India, throughout history, has been a land of extremes and known for the indulgence of its opulent classes  [7]  . Typically, there are more than 600 maharajahs existed that time. They are truly powerful and wealthy enough to be considered as great king. As a positive result, most of global brands were looking India as a market with long-term potential whereby there are high demands of luxury goods from Indian royal families, so does Louis Vuitton. Until now, almost luxury brands are still survived in Indian market despite of global economic crisis. Clearly evidences are the Indian market has increased a significant percent of consumption this year when customers are more interested in walking into the outlets and, importantly, buying rather than just looking. Besides that, India is known as a low-income economy, but there are really have several wealthy people who are superior to the average population. Since Louis Vuitton made an important observation that the rich in India were flying to London, Dubai, Singapore, New York, and Paris to shop because there were noting available in India for them to buy  [8]  , the company has articulated the clear long-term goals in India that is open store in every Indian city so that the wealthy class can buy the needed items right in their home country. The World Wealth Report 2005-06, published by Merrill Lynch and Capgemini, put the number of dollar millionaires in India at 83,000 in 2005. The report also said that India recorded the worlds second fastest growth in the number of HNW individuals, 19.3 per cent in 2005  [9]  . Thus, we can easily realize the potential market of Indian consumers purchasing power. Currently, due to the capitalist mind set and growing young population, India offers to luxury brands favorable advantages such as more wealthy people, increasing awareness, increasing consumerism, and greater supply of luxury goods. Firstly, luxury product companies strategizing their entry into India were primarily targeting high-net-worth individuals because they are those with a million dollars or more in liquid financial assets. They are the largest category of spending on luxury goods as the number of them as well as their demand increased. Secondly, India young generation is now travelling abroad more than before, thus, the foreigner brand awareness is also increasing. The more they go out of the country, the more they exposure with international brands, especially luxury brands. Then, the demand of these kinds of global brands is increased in India but domestic market can not satisfy their demand. That is the reason helps luxury goods generally and Louis Vuitton particularly still existed and developed gradually in this market. Thirdly, there are also an increased numbers in consumption of non-essential items. The world is getting globalization day by day; the demand of human is not only the needs but also the wants, so that their life becomes more convenient and sophisticated. They dont afraid of giving a large amount of money to spend on a luxury product that it is worth for and satisfied their wants. Of course, there is no more guilt feeling associated with spending on luxury nowadays. Finally, together with the boom of expanding global, luxury brands opened more and more outlets in as many countries as possible, including India. Generally, in the world of opposition, this dichotomy entirely can be reconciled. PART IV Case Question 3 What are the external factors hindering the purchase of luxury goods in a country like India? Depend on several conditions of each country; the factors that are hindering the purchase of luxury goods are various. In this particular case study, we are finding out the external factors in Indian market. Advertising platform: Nowadays, Advertising is a service to the community  [10]  . It is usually revealled the latest fashions and the new popular novelties on the market. Therefore, the effect of adverting to the community is essential. Advertising has the power of persuade and influence consumer. Advertising has short-term power (conveying new information, building awareness, enhancing credibility, etc.) and long-term power (conveying brand image, attaching emotional values to the brand, building positive reputation, etc.)  [11]  . Actually, there is lack of advertising platform in Indian market. No famous magazines or newspapers are found in India at that time. Hence, LV als

Manual Washing Machine

http://www. bukisa. com/articles/38621_review-of-related-literature-renewable-energy The acquisition of renewable energy can not only provide a stable and secure energy in a country but also can lead to further growth and advancement of a country’s state. http://wiki. answers. com/Q/What_are_the_advantages_of_manual_washing_machines An advantage is that it saves time so you aren't using a whole day for your washing Written by Joanna Hoang http://www. greeniacs. om/GreeniacsGuides/Energy/Manual-Washing-Machine. html Manual Washing Machine Washing machines can cost hundreds and even thousands of dollars a year to run depending on your washing machine type, whether or not you use hot, warm, or cold water, your energy company’s prices, water company’s prices, and the number of loads you run per week! Most significantly, roughly ninety percent of the energy used by washing machines just goes towards heating water! 1So, how about a bike pedal-powered washing machine? C urrently, there are many different designs and ideas for pedal powered washing machines. The goals differ, but they include reducing energy and water consumption and costs, and increasing accessibility for people who cannot afford and/or do not have the energy capacity to own conventionally powered washing machines. By now you are probably wondering how you can manage to get your hands on a pedal powered washing machine†¦Unfortunately, at this time there are no pedal powered washing machines available for mass production and thus for purchase by consumers. However, if you are handy with tools you can build your own! BENEFITS FOR THE ENVIRONMENT: Medium to High. Using a pedal powered washing machine will help you use significantly less energy and save water. COSTS: Low – Medium TIME AND EFFORT: Extremely High

Teaching to the Test Pros and Cons

Standardized tests have become a mainstay of the U.S.  educational system. While studies find a negative relationship between test preparation and instructional quality, some experts believe that concerns about teaching to the test may be exaggerated. Standardized tests became the norm in elementary and secondary classrooms across the United States in 2001, when Congress passed the No Child Left Behind Act (NCLB) under President George W. Bush. NCLB was a reauthorization of the  Elementary and Secondary Education Act (ESEA)  and established a greater role for the federal government in education policy. While the legislation did not set a national benchmark for test scores, it did require states to annually  assess students in math and reading in grades 3-8 and one year in high school. Students were to show â€Å"adequate yearly progress† and schools and teachers were held accountable for the results.  According to Edutopia: One of the biggest complaints about NCLB was the test-and-punish nature of the law — the high-stakes consequences attached to student standardized test scores. The law unintentionally incentivized a focus on test prep and the narrowing of the curriculum in some schools, as well as the over-testing of students in some places. In December 2015, NCLB was replaced when President Obama signed the Every Student Succeeds Act (ESSA), which passed through Congress with overwhelming bipartisan support. While the ESSA still requires an annual assessment, the nation’s newest education law removes many of the negative consequences associated with NCLB, such as possible closures for low-performing schools. Although the stakes are now lower, standardized testing still remains an important fixture of education policy in the United States. Much of the criticism of the Bush-era No Child Left Behind law was that its over reliance on standardized assessments — and the subsequent pressure it put on teachers due to its punitive nature — encouraged educators to â€Å"teach to the test† at the expense of actual learning. That criticism also applies to the ESSA. Teaching to the Test Doesnt Develop Critical Thinking One of the earliest critics of standardized testing in the United States was W. James Popham, Emeritus Professor at the University of California-Los Angeles,  who in 2001 expressed concern that educators were using practice exercises that were so similar  to the questions on high stakes tests that â€Å"it’s tough to tell which is which.† Popham distinguished between â€Å"item-teaching,† where teachers organize their instruction around test questions, and â€Å"curriculum-teaching,† which requires teachers to direct their instruction toward specific content knowledge or cognitive skills. The problem with item-teaching, he argued, is that it makes it impossible to evaluate what a student really knows and diminishes the validity of test scores. Other scholars  made similar arguments about the negative consequences of teaching to the test. In 2016, Hani Morgan, associate professor of education at the University of Southern Mississippi, wrote that learning based on memorization  and recall may improve student performance on tests, but fails to develop higher-level thinking skills. Furthermore, teaching to the test often prioritizes linguistic and mathematical intelligences at the expense of a well-rounded education that fosters creative, research, and public speaking skills. How Standardized Testing Affects Low Income and Minority Students One of the main arguments in favor of standardized testing is that it’s necessary for accountability. Morgan noted that an overreliance on standardized testing is particularly harmful for low-income  and minority students, who are more likely to attend low-performing high schools. She wrote that â€Å"since teachers face pressure to improve scores and since poverty-stricken students generally underperform on high-stakes tests, schools serving low-income students are more likely to implement a style of teaching based on drilling and memorization that leads to little learning.† In contrast,  some testing advocates — including representatives of civil rights groups — said that assessment, accountability and reporting  should be maintained in order to force schools to do better in their efforts to educate low-income students and students of color, and reduce achievement gaps. Quality of Tests May Affect Quality of Instruction Other recent studies have explored teaching to the test from the perspective of the quality of the tests themselves. According to this research, the tests that states are using are not always aligned with the curriculum that schools are using. If the tests are aligned with state standards, they should provide a better assessment of what students actually know. In  a  2016 article for the Brookings Institute, Michael Hansen, senior fellow and director of the Brown Center on Education Policy at the Brookings Institute,  argued that assessments aligned to the Common Core Standards â€Å"have recently been shown to improve upon even the best of the prior generation of state assessments.† Hansen wrote that concerns about teaching to the test are exaggerated and that high quality tests should furthermore improve the quality of the curriculum. Better Tests May Not Mean Better Teaching However, a 2017 study found that  better tests do not always equate to better teaching. While David Blazar, assistant professor of education policy and economics at the University of Maryland, and Cynthia Pollard, a doctoral student at the Harvard Graduate School of Education, agree with Hansen that worries of teaching to the test may be overstated, they dispute the argument that better tests elevate test preparation to ambitious teaching. They found a negative relationship between test preparation and quality of instruction. In addition, an instructional focus on test preparation  narrowed the curriculum. In an educational environment that looks at new assessments as a solution to low quality instruction, Blazar and Pollard recommended that educators might want to shift their focus away from whether or not standardized test lead to better or worse teaching, to creating better opportunities for teachers: While current testing debates rightfully note the importance of alignment between standards and assessments, we argue that just as important may be the alignment of professional development and other supports to help all teachers and students meet the ideals set out by instructional reforms.

Analysis Of The Movie Lila And Eve Essay - 1637 Words

Abstract – please remove this when submitting your paper In the movie Lila and Eve Lila suffers from a number of disorders. All combined is what makes her schizophrenic. What I would like to know is can or did her major depression trigger Lila s schizophrenia? If so, how does schizophrenia and major depression go hand and hand as well as how does one go about treating both? In the movie Lila and eve, Lila is a single mother of two. Lila is struggling to raise to raise two boys, when her oldest son Stephen is killed in a drive by shooting. Lila stayed in a provident stricken neighborhood (the ghetto) that was majority African American. In the midst of a gang war over turf Lila s oldest son Stephen was killed walking home, he was at the wrong place at the wrong time. At first Lila was in denial, then she felt guilty then after the guilt she was angry. These are some of the basic symptoms of grief. It was not until she met â€Å"Eve† that she started to actually come to terms with her son Stephens’s death. One of the main reasons for her anger was that the police officers that was overseeing her case seemed not to care. To them Stephen was just another black kid that was killed due to gang related violence. Another setback came when she found a gun in her son’s book bag her world came crashing down. Lila copping mechanism was a way to block out the pain, as well as the world was (to clean), so she developed obsessive compulsive disorder (OCD). As timeShow MoreRelatedAnalysis Of The Movie Lila And Eve Essay1632 Words   |  7 PagesIn the movie Lila And Eve Lila suffers from a number of disorders. All combined is what makes her schizophrenic. What I would like to know is can or did her major depression trigger Lila s schizophrenia? If so how does schizophrenia and major depression go hand and hand as well as how does one go about treating both. In the movie Lila and eve, Lila is a single mother of two. Lila is struggling to raise to raise two boys, when her oldest son Stephen is killed in a drive

Personal Statement True North - 1682 Words

A leader’s personal traits will without doubt have a profound impact on the organization he/she has the opportunity to serve. Therefore, prior to developing or espousing a mission or vision statement, it is imperative to know what you stand for personally. This is what leadership expert Bill George has opined is discovering one’s â€Å"true north † and it revolves around the topic of authenticity. It is also echoed in One Piece of Paper; â€Å"Leading yourself: what motivates you and what are your rules of personal conduct?† The value of authentic leadership is something I learned from a prior commanding officer with whom I conducted the leadership interview. My goal was to understand how he intertwined his leadership traits with his mission†¦show more content†¦My questions involved the challenges of leading aviators into unknown conditions of combat in Syria, the extreme workload being place upon our sailors and the frustration of extended tim e at sea. During this interview I aimed to glean how in such a stressful time, he felt VFA-213 was able to improve the tactical ability in the jet, decrease the rates of sexual harassment and virtually rid the squadron of alcohol related incidents. Independent of the variety of questions I asked, he consistently referred to the importance of addressing the needs of his sailors as a family member would. Several times he stated that â€Å"my goal was for our squadron to truly be a family† . He believed that from that basic foundational idea would develop a more cohesive, dedicated and devoted squadron. His mission statement was â€Å"Ordnance on target, on time, every time† which doesn’t seem to align necessarily well with his family mindset but after careful examination, they go hand in hand. He believed that every sailor and officer under his command had a vest interest in the mission and would perform at their best if the mission was clearly defined. 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Collaboration Assessment Guide Free Essays

Collaboration Assessment Guide Please complete this four part guide and submit for the Collaboration Lesson. Part One: Collaboration lesson/task description Describe the lesson or task you completed collaboratively in a paragraph consisting of five or more sentences. Part Two: Peer and Self Evaluation Rate each member of the team, including yourself, according to each of the performance criteria below. We will write a custom essay sample on Collaboration Assessment Guide or any similar topic only for you Order Now  ·3 = above average 2 = average 1 = below average Student Names|CooperationListened to and respected others and their opinions|ContributionContributed their fair share to the completion of the task or project; fulfilling their assigned duties|ParticipationConsistently spoke up, attended all meetings, fully participated, stayed on task, and offered relevant information|ResponsibilityCompleted all necessary work adequately and on time without needing reminders|FeedbackOffered appropriate and adequate feedback when necessary| |||||| ||||| |||||| |||||| |||||| |||||| Part Three: Self-Reflection Respond to the following in two to three sentences each. What did you enjoy most about working with others on this lesson/task? Explain. How did your team deal with conflict? Explain. Do you feel others were happy with your participation in the lesson/task? Explain. What will you do differently, if anything, in your next online collaboration opportunity? Explain. Additional comments: Part Four: Evidence Provide evidence of collaboration in the space below or in a separate document. Examples of evidence include, but are not limited to, the following:  ·Link to the team wiki, blog, Voicethread, or other web 2. 0 tool  ·Copy and paste below, attach, or provide a screen shot of the discussion thread from the blog, wiki, discussion area, instant message, email, etc.  ·Copy and paste or attach team project plan and final project  ·Any other specific evidence as listed with the collaboration lesson or task you completed How to cite Collaboration Assessment Guide, Papers

Kesa and Morito free essay sample

In Akutagawa’s â€Å"Kesa and Morito†, the text suggests notable differences between love and lust. In regards to the underlined symbols of love and lust, the characters identified within the short story may portray the differences between the symbols. Wataru’s character may symbolize the meaning of true love, and will identify the correlation to that of purity and innocence. However, the characteristics of Kesa and Morito may symbolize lust, and the evil and selfishness associated with it. Love may create kind and giving acts, such as the text describes Wataru’s actions toward Kesa. On the other hand, lust may lead to destructive and irrational gestures that are described by Kesa and Morito’s defining actions. According to Morito, Wataru Saemon-no-jo made a valiant effort to win the heart of his wife Mesa. Wataru loves his wife Kesa, and his actions proved such fact. Kesa’s aunt Koromogawa further stated, Wataru â€Å"spared no pain or effort to win Kesa’s heart† (p. We will write a custom essay sample on Kesa and Morito or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 436). He has a reputation of being a prosaic man. With that said, Wataru even took on the burden of learning poetry. Wataru expressed his love for Kesa through the noted examples. The true symbol of love within the text appears to acknowledge Wataru and his efforts to win over Kesa. Wataru has a profound love for his wife. Due to such love, the text implies that Kesa and Morito may have felt sympathetic toward him. In a few circumstances, Kesa and Morito actually consider Wataru’s feeling throughout their encounter. In the beginning of the story, Morito explains how his heart would hurt if he has to kill a man he does not hate. When Morito found out that Wataru and Kesa were married, he burned with jealousy. After the affair with Kesa, Morito mentioned that his jealousy faded away. He actually stated that he has no hatred or spite toward Wataru. In fact, Morito thought kindly of Wataru. One can understand how Morito could become jealous, knowing that the woman of his desire married another. After all, Morito had an association with Kesa three years prior. Without the three year absence, their relationship may have been different. Thus, many reasons can account for Morito to dislike or have hatred toward Wataru. Although the text does not state the exact reason Morito thinks kindly of Wataru, the inference may lead one to suggest. Due to the honorable means Wataru won over the heart of Kesa, Morito could not maintain malice thoughts. Ultimately, Morito acknowledged Wataru’s innocent and pure love for Kesa. Such attribute most likely caused Morito to idolize his character. Lusting after the flesh can be just a mere thought. Once the thought becomes an action, significant ramifications may follow. According to Morito, during the three year separation from Kesa, he dreamed of an intimate encounter with her. He never admits to loving Kesa, therefore an inference may suggest the feeling of superficial desires. The dream of intimacy can lead one to believe that lust is a factor. As mentioned in the earlier text, Morito once burned with jealousy over the union between Kesa and Wataru. After their affair, the jealousy faded. Such fact may lead one to believe that love could not appear as a factor. Several times after intimacy, Morito questions his own feeling for Kesa. â€Å"But do I really love Kesa†? (p. 437) Morito asks. He thought that he loved her before she married Wataru. After looking into his own heart, he realized several motives may have caused such thought. Morito struggles with the fact that he had not intimately engaged her years prior. Knowing that Morito had never experienced intimacy prior to their absence, his fleshly desire may have been the driving force. His proclaimed love for her may simply unveil nothing more than â€Å"sentimental embellishment of the motive that drove Adam to Eve† (p. 437). The text suggests that within their three year break in association, Morito appeared unsure of his love for Kesa. Morito felt tortured with the fact of not experiencing Kesa’s body. He describes the feeling as regretful. Upon the completion of the Watanabe Bridge, Morito finally connected with Kesa. Morito resorted to all sorts of means to reconnect with the woman of his desires. Once they met, the regrets immediately began to fade. Due to the fact that he broke his virginity, his fleshly desire may have dissipated. As the text progress, Morito describes the diminished beauty of Kesa. He describes his disappointment, because she did not appear how he envisioned her to be. Morito states, that she does not possess the â€Å"statuesque beauty that he had imagined for the past three years† (p. 438). At such time, Morito felt the need to maintain the course and accomplish his past lustful desires. After intercourse, Morito felt an empty feeling. He did not feel an attachment with Kesa. Morito describes how lust dominated him. The unexplainable lust turned into hatred. Like a blink of an eye, Morito despised Mesa. After describing the confusion he felt with the lust and hatred, Morito decided to kill Wataru. As mentioned in the earlier passage, Morito thought kindly of Wataru. However, due to the confusion of lust and hatred, Morito felt no other way to address such iniquities. The gesture of killing Wataru clearly implies an irrational thought process, and could not be explained by Morito. Upon interpreting Kesa’s motive to engage in adultery, it appears that lustful feelings factored in her decision. According to Kesa, she felt ashamed of her actions. She described that she would have to live in shame, and live life like a prostitute. â€Å"In this case I shall carry my regret beyond my grave,† (p. 440) Kesa stated. Uncertain if Morito would kill Wataru, Kesa refers to Morito as selfish. Kesa describes the feeling of hurt, based upon the perception of ugliness within her heart. According to the text, Kesa mentions how she gave her body to a man she did not love. Her lustful behavior appears to summarize her action as a, â€Å"delirious moment† (p. 440). In addition, Kesa refers to Morito as a â€Å"lascivious man who hates and despises me† (p. 440). Although Kesa made it clear that she can not reciprocate her husband’s love, she maintains a deceitful lust for Morito. Kesa made an omission that she had a shameful desire for Morito. Ultimately, Kesa cast blame on Morito for taking her body for, â€Å"his wicked lust† (p. 441). After rationalizing the deadly ending, Kesa ponders about her husband’s feeling, in the event he should find her dead. In the end, her statement was, â€Å"no I won’t think of him† (p. 441). The contrast between love and lust were noted throughout â€Å"Kesa and Morito†. The only person associated with the symbol of love appears pure, genuine, and honorable. Wataru possesses all of those attributes and characteristics. On the other hand, Kesa and Morito were the symbols of lust and fleshly desires. Due to the decision to act upon the lustful desires, the text outlined reactions to such actions. In conclusion, the symbols of lust define the actions of evil and irrational thought processing.